ACoS / ROAS / TACoS
Unified efficiency, return, and organic-order linkage — not a single-point read.
Ad Optimizer
Panoramic Ad Battle
Choose an ASIN, review the execution board, then ask the Panoramic Advertising Advisor. Search Terms, campaign structure, daily budgets, and bids are organized together and can be exported as an Amazon bulk-upload draft.
Complete the next plan in three stepsSee the next actions on one boardAsk follow-ups and export the plan
Outputs: Next-cycle advertising plan for the selected ASIN、Core Search Term and product-target lists、Campaign, ad-group, budget, bid, and placement recommendations…
Overlap governance
Reduce duplicate coverage and self-competition for structural efficiency.
Budget-bid coordination
Coordinate budget and bid adjustments for stable scaling.
Scaling cadence
Phase-in scaling: efficiency first, expansion second.
Core capabilities
Not another dashboard. You get an operating decision first.
Three reports, one decision view
Combine promoted-product, search-term, and placement reports around the selected ASIN.
- No manual report stitching
- ASIN-level performance context
- Data organized into next-cycle actions
A complete execution board
Eight summary cards, five charts, and four pivot-style detail tables keep the key checks on one page.
- Review core Search Terms and product targets
- Compare budget, bid, and placement performance
- Move from summaries to actionable detail
The advertising advisor recommends the next move
Each recommendation names the object, the reason, and the action, with eight labels for faster prioritization.
- Identify where to scale, watch, or stop
- See the reason behind each recommendation
- Ask follow-up questions for the current ASIN
Prioritize order-driving entries
Start with the top five order contributors and other high-impact Search Term or product targets.
Conversational review
Ask how to split budget, which bids to raise first, or which entries to pause, then refine the plan.
Eight-level campaign structure
Separate Auto, keyword, and product targeting by role so contribution and cost are easier to review.
Execution workflow
Follow each step to produce actionable output.
Step 1 Upload advertising reports
Upload promoted-product, search-term, and placement reports for the review period.
Step 2 Choose the ASIN
Select the product you want to review and focus its traffic, orders, and spend.
Step 3 Generate the execution plan
Review targeting, campaign structure, budgets, bids, and placement recommendations.
Ask or export
Ask the advisor for more detail, or export the workbook and Amazon bulk-upload draft.
Sponsored Products tier map
Break campaign structure and budget allocation into reusable tiers.
Level 1 Auto Campaign
Discovery layer for unknown and emerging queries.
Level 2 High-Intent Search Terms
Primary layer for high-certainty scale.
Level 3 Growth Search Terms
Expansion layer for controlled growth.
Level 4 High-Competition Search Terms
Defense layer for expensive traffic zones.
Level 5 High-Intent ASIN Targeting
Target high-value competitor detail pages.
Level 6 Growth ASIN Targeting
Expand competitive product targeting coverage.
Level 7 High-Competition ASIN Targeting
Defend against strong competitor targets with controlled spend.
Level 8 Keyword Refiner Terms
Use Keyword Refiner prioritized terms to accelerate controlled ramp-up.
How to read outcomes
Translate every data point into a next-step action.
High-quality entries
Scale first while monitoring expansion boundaries.
Growth entries
Increase budget progressively to build the growth layer.
High-competition entries
Control cost and use tiered bid testing.
Low-efficiency entries
Reduce spend or negate quickly to protect budget.
8-level structure (grouping)
Tiered Auto/keyword/product targeting makes contribution by layer measurable.
Budget and bidding (execution)
Execute with bid ranges + recommended daily budgets for stable iteration.
Deliverables
Each item can be assigned directly to your team.
Next-cycle advertising plan for the selected ASIN
Core Search Term and product-target lists
Campaign, ad-group, budget, bid, and placement recommendations
Competitor product-targeting and tier summary details
Four-sheet Excel workbook and Amazon bulk-upload draft
Panoramic Ad Battle
Choose an ASIN, review the execution board, then ask the Panoramic Advertising Advisor. Search Terms, campaign structure, daily budgets, and bids are organized together and can be exported as an Amazon bulk-upload draft.
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